Hyper-reality is one of those new words that come up with the rise of new technology, Augmented Reality in this particular case.

Watch the Hyper-reality in full screen!

It’s fun to fantasise about a better future for human society with the Augmented Reality technology on it’s doorstep. However, this video represents a more realistic approach to life, especially the advertising abuse.

Should we have every little thing transferred into augmented reality? I don’t know yet, but this is how horribly our future might look like. In defence of AR, I see a few good ideas that could be improved to do good for people.

“OMG! Who made this?”

You can follow Keiichi Matsuda on Vimeo for more behind the scenes videos and future updates. As Keiichi puts it on his video description: “Hyper-Reality presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media.”